3 New CoSchedule Features You Should Know About (+1 On The Way)

3 New Features You Should Know About (+1 On The Way) Attention marketers! Get ready to feel the HEAAAT. It’s ONLY February †¦but your #1 marketing calendar is pumpin’ out some seriously HOT features just for you + your team. One month into the year and we’ve got 3 NEW features for Team Pro plans  (and another major player coming very soon on the docket.) Intrigued? Cool, keep reading. Here’s your quick highlight reel from this month (+ an exclusive first look at ONE serious feature coming VERY soon). 3 @Features You Should Know About + 1 More On Its WayGet serious about segmentation with Facebook Targeting Segmentation matters. Blanketed responses don’t work on readers AND your Facebook messages are no different. You’ve gotta speak to the right people and the right time. And thanks to ’s recent feature, Facebook Targeting (available on all Team Pro plans), you can now get specific; catering your messages to a very specific audience. Simply create your highly targeted list with FB’s Preferred Audience settings AND save: Age Gender Relationship Status Interested in Location Language Education Level College Graduation Years Interests AND best of all, with ’s Facebook Targeting, you can create your audiences once, save them in your settings, and reuse them again and again. As a marketer, you sell a product (whether it’s YOU, a service, or a tangible item) to a specific audience. Thus, utilizing options such as age ranges, relationship status, location, education level, etc can assist you in converting users MORE effectively. Why? Because  when you share the right content, with the right people, you ADD  VALUE. And when you add value, you build a following that’s a bagillion times more likely to convert. A bagillion. Build a following that’s a bagillion times more likely to convert with @Every message should be seen as one to one, not one to many. When you write a message, you write to ONE reader, and segmenting your messages empowers you to write to a very specific audience. An audience that (thanks to FB targeting) you now know VERY well, and therefore have the means to convince on a very personal level. Get Your Reports Sent to the RIGHT People at the Right Time (With Minimal Effort) You and reports have a love-hate relationship. It’s the bane of your existence and the reason for that pay raise. Every boss, big wig, investor, and client wants to know the fruits of their (your) labor and reports are the tell all. Only frustration: getting your data into a nice, neat, easy to read report and sent ON TIME. You’re busy doing the work, and now you need to make time to report on it. With ’s export capabilities we’ve done the manual work for you. You can now choose to export your Social Analytics reports  via CSV, PDF, or even schedule a recurring email to send to your team, clients, and/or stakeholders. Annnnd you can even add a little branding to your reports. Grab a logo, insert your company (or client’s) name, and a little description to give your reports that added personal touch. In a world where marketing can feel like a bunch of warm fuzzies, having the report to back you up and the numbers to prove your worth are MUY BUENO. Hit the easy button with ’s export report features (available on all Team Pro plans). Hit the easy button with ’s export report featuresBecause Your Content Rarely Fits the â€Å"One Size Fits All† Category Create your own content types (made for you just for you). Content isn’t a â€Å"one size fits all† AND what your team does on a daily basis is unique. Create your own custom content types (available on Team Pro plans) for everything you do! TPS Reports Blog Posts Presentations Podcasts Social Media Campaigns If you can do it, you can organize it. If you can do it, you can organize it with @.Prioritize the Content YOU Care About Not all pieces of content are created equal. With Content Types, you can now prioritize the content that matters most to your team. Easily create a hierarchy of content types based on the pieces of content you use most so you can get to the real work faster. Give your team even more context with Content Types. Clarity is crucial when there’s multiple folks working on a single piece of content. Add context and get specific with Content Types so you can keep your team on the same page and get projects moving forward (faster)! What’s Coming Up? Marketing Projects Are a  BEAST and We’re Here to Tame ‘em Marketing is more than a blog post. It’s more than social promotion. It’s more than an email or a newsletter or a webinar. It’s a million different things†¦ †¦.happening all at once†¦ with finite resources. And you are the MAESTRO of it all. You are the one managing every detail Making sure the right people are working on the right parts Coordinating tasks, timelines, resources, and tools†¦ AND you are the one making sure the entire production of [insert BIG project] is executed  on time. It’s a lot to manage. Especially when all those moving parts are spread across your calendar. Which is why we’re building Marketing Projects (coming soon to a Team Pro plan near you). Why get excited? ‘Cos  with Marketing Projects by you’ll be able to: Keep your entire operation in one big piece of content! (eeeeHHHH!) Track your project’s overall progress with a nifty BURN CHART, cuz we’re all nerds and graphs are our love language. Easily manage your team’s time (know who’s on a project, and what they’re working on) Get a visual preview of your entire project on the main calendar (yes you’ll be able to create events that last more than one day) It’s organization on steroids. And this product marketer here is freakin’ out. Its organization on steroids.It’s gonna be an awesome feature for folks that manage A LOT more than blog content (which is basically all of you!). Stay tuned. P.S.  Not on a Team Pro plan but want a test run? No problem. Go to your billings page and you can trial Facebook targeting, custom content types, and export scheduling FREE for 14 days with a Team Pro trial.

Gun Control misc10 essays

Gun Control misc10 essays "Stick 'em up." These are three of the most feared words known to us today. Innocent people, males and females, the elderly, our nation's youth, all of these people must currently live in fear. Walking down the street, taking a Sunday drive, going to the supermarket, the bank, or a gas station have all become dangerous tasks. One item has made all of these normal, routine things dangerous. That item is, a gun. Many people have lost their lives because of guns. Others have been crippled because of guns. Many great leaders and politicians have lost their lives due to guns and gun violence. This great land of America, the land of the free, has been turned into the land of the feared. No other nation has been able to conquer these United States of America. Guns have done something which to the world, pretty much seemed impossible, they have taken over America! The police do not solely control citizens because of their title, but rather because of what each and every one of them has strapped to the side of their hip. The FBI, Police, SWAT Team, and other law enforcement agencies wouldn't be so feared if it weren't for guns. Yet, that's just what they are, feared. Feared, instead of respected, which isn't right. Names like "PIGS" and other insulting names wouldn't exist if they were respected. Switzerland has introduced new laws requiring every household to contain at least one fully automatic assault rifle. Surprisingly, the murder rate has gone down. This was an extreme measure that was taken, which the leaders of Switzerland thought would help the citizens protect themselves. Gun control would have probably helped the citizens out more by making less guns available and allowing them to lives their lives normally rather than in fear. On April 20th, 1999 America came to a stand still while watching a tragedy unfold in the small town of Littleton Colorado, where twelve people lost their lives to gun violen ...

Business ethic Essay Example | Topics and Well Written Essays - 1000 words

Business ethic - Essay Example 56). This paper will discuss and comment on these views on ethics so that we can understand their importance and implications to the society’s well-being. Utilitarian view of ethics is based on one cardinal principle; that good is to be done to the majority. It is a mixture of both beneficial and evil deeds in the view that the majority of the people to be happy, then some must be sacrificed. This is because whatever gets to impress one person might be annoying to the other. However, something might impress many people, but annoy a few. In this case, the unimpressed minority have to be sacrificed. The rule of utilitarian ethics goes beyond personal action. In my view, it is simply about maximizing on the moral and minimizing on the bad. I believe that such a view of ethics is fair and applicable since it would be impossible to impress all the people in a society. Individualism refers to protection of self-interest; therefore, individualism view of ethics refers to where one is responsible to its environment based on a long term self-interest that is being pursued. In individualism, one seeks tom impress the whole population because whatever is in store depends mostly on the whole population in question. This type of social ethics is not appropriate in the world because it promotes conformance to acceptable social behavior, as long as there is something one hopes to gain (SOURYAL, 2010, p. 67). If there is nothing to gain then it means that one has no obligation to be friendly to the environment. One can also stop being true to the environment immediately. In summary, this is an unfair ethical practice since it is not guaranteed to the subjects. Human rights are the governing rule that define what a person is entitled to, and any person who crosses the set parameter is viable to punishment by law. Moral rights ethical view seeks to protect the fundamental

Reading Journal(summary, application and synthesize) What is Essay

Reading Journal(summary, application and synthesize) What is Sustainability - Essay Example The first axiom warns the society of continuous use of resources of a total collapse. The second axiom warns of rate of consumption that is equal to the growth of population is unsustainable. The third axiom provides a guideline for consumption of renewable resources for sustainability. It states rate of natural replenishment of renewable resources is to be greater or equal to the rate of consumption. The fourth axiom states the rate of usage of non-renewable resources must be declining in a way that is greater than or equal to the rate of depletion. The fifth axiom advices in the event of a new substance introduced into the environment as a result of manmade activities. They must not be harmful to the biosphere or should be rendered harmless (Heinberg and Daniel, 6). Through these five axioms, Richard Heinberg targets every rational human being. At least one of his axiom is applicable to a particular section of the human society. For instance, the fifth axiom is applicable to almost every sector of the human society. It is particularly applicable to manufacturing industries, business like hotels, and hospitals, and also to families. In these and others sectors of the human society, the fifth anxiom requires people to protect their environments by avoiding introducing harmful substances to them. The third axiom targets particularly the mineral miners. It requires them to conserve the environment by not engaging in extensive mining devoid of future considerations. The fourth axiom targets the industries like the energy industry, which uses non-renewable resources. Therefore, Richard Heinberg targets every person in the world. His essay requires every individual to protect his/her environment by applying one of the axioms that defines sustainability in his/her particular situation. Richard Heinberg article is very relevant to each and every member of the classroom community. Previously each of us had a different definition of sustainability. Some of us

Bluetooth Connection GFSK

Bluetooth Connection GFSK BACKGROUND OF BLUETOOTH TECHNOLOGY: Bluetooth was originally formed by the following five entities: IBM INTEL ERICSSON NOKIA TOSHIBA The initial five have grown to well over a thousand companies at this point and the number is increasing. Though Bluetooth is not quite as popular as 802.11, there are number of applications for a wide array of divergent wireless devices. For interesting background where exactly Bluetooth get its name? Contrary to what your dentist might think it is not from eating blueberries. The actual origin of this term is formed from a tenth century Scandinavian king whose name was HARALD BLUETOOTH. The connection is that in his real life he managed to unite several disparate kingdoms under one area. The idea was to make Bluetooth encompass a kingdom of different devices and to create a convergence of many different devices under the umbrella of one global specification. 1.2 WHAT IS BLUETOOTH WIRELESS TECHNOLOGY? Bluetooth wireless is an open specification for a low-cast , low power, short-range radio technology for ad hoc wireless communication of voice and data any where in the world. Lets examine each of these attributes An open specification means that the specification is publicly available and royalty free Short range radio technology means device can communicate over the air using radio waves at a distance of 10 meters. With higher transmission power the range increases to approximately 100 meters. Because communication is with in a short range, the radios are low power and are suited for portable, battery-operated devices. Bluetooth wireless technology supports both voice and data, allowing devices to communicate either type of content 2. BLUETOOTH MODULATION 2.1 Modulation Introduction Bluetooth uses Gaussian frequency shift keying (GFSK). More explicitly, Bluetooth 0.5 BT Gaussian filtered frequency shift keying (2FSK) also referred to as binary frequency shift keying (BFSK) at one M symbols/s with a channel spacing of 1MHz. Since only two frequencies are used one bit is one symbol (i.e. one indicates a positive frequency deviation (normally 157.5 KHz) from the carrier, and a zero indicates a negative frequency deviation (normally 157.5 KHz) from the carrier). The figure shows that amplitude versus time as well as constellation diagram plot of 2FSK modulation that is used for Bluetooth. The frequency deviation range is between 140 175 KHz. 2.2 Summary of Bluetooth modulation requirements To receive Bluetooth qualification, a radio must have the following modulation characteristics: GFSK with BT at 0.5 Symbol rate of 1 mega symbols per second (Ms/s), corresponding to a data rate of 1 Mb/s modulation index beta between 0.28 0.35 Binary 1 with a positive fd and 0 with a negative fd Symbol timing better than +20, -20 parts per million (PPM) Zero crossing error not greater than 1/8 of a symbol period The fd corresponding to a 1010 sequence to be at least 80 % of fd corresponding to a 00001111 sequence Minimum fd equal to 115 KHz Most of the previous modulation characteristics are self explanatory except perhaps the last two. If the modulation index is between 0.28 0.35, then equation 3.18 tell us that the corresponding fd must be between 140 175 KHz. This can be considered a â€Å"steady state† fd for a long sequence of binary ones or zeroes. Due to the ISI inherent in GFSK its possible that fd may not reach its maximum value for a binary sequence that alternates between 1 0. The specification requires that fd under these conditions reach at least 115 KHz, which is about 80 % of the minimum steady state fd of 140 KHz. 2.3 Bluetooth Data Rates and Data Packets The theoretical maximum data rate is 1 Mbps, but due to overhead, the maximum realizable asymmetric data rate is reduced to 723.2 Kbps. This is also a bit misleading because the reverse link has a much lower data rate. The table shows is a summary of the possible data rates for the various packet sizes. The information is transmitted in a packet in a time slot. Each time slot corresponds to an RF hop frequency. A packet of information can be transmitted in one time slot, three time slots, or five time slots. Naturally, a five slot packet carries more information than a three slot packet, which carries more than a one slot packet. Data high rate (DH) achieves higher data rates by using less error correction in the packets. Data medium (DM) rate achieves a lower bit error rate probability by using more error correction in the packets. A Bluetooth packet is shown in the figure. 2.4 Bluetooth Modulated Signal A modulated signal can be denoted as: Where fc is the carrier frequency, T is the bit period, h is the modulation index and x(t) is the input of the modulator. The above equation can be viewed as the output of a voltage controlled oscillator with an input of x(t). In FSK modulation, x(t) is a binary signal whereas in GFSK modulation, the binary signal is first passed through a low pass Gaussian filter to produce x(t). This is shown in below figure. GFSK modulation is determined by two parameters: the modulation index (h) and the bandwidth of the Gaussian filter. The Gaussian filter is usually characterized by the bandwidth-time product (BT), which is equal to the 3-db bandwidth of the Gaussian filter (B) times the bit period (T). In Bluetooth the bit rate is 1Mb/s, BT is 0.5 in the modulation index varies from 0.28 to 0.35, the figure above shows the simulated spectrum of a Bluetooth signal. Note that the well known Gaussian minimum shift keying (GMSK) is a special case of GFSK in the modulation index 0.5. 2.5 Frequency Hopping The physical connection of Bluetooth uses frequency hopping at 1 MHz hops at the actual carrier is spread spectrum modulated. This is known as frequency hop spectrum and is used to improve immunity from interference mainly from IEEE 802; WiFi WLAN shares the same spectrum as other users of the ISM band for example transitorily operated microwave ovens. There is a fundamentally sound reason for this approach. WLANs occupy significantly more bandwidth than 1 MHz and employ SS techniques, in which a pseudo-random code is used to modulate the information transmitted. At the receiver the same pseudo-random code has to be available to de-modulate it successfully called co-relation. As a result, many WLANs using different pseudo codes can transmit simultaneously without mutual interference. The Bluetooth frequency-hop system appears as an un-correlated noise like signal to a WLAN receiver and what is more its signal energy is spread over the entire band of the WLAN by the de-correlated demodulation process. SO in practice mutual interference amounts only to a raised noise floor for both systems. A raise noise floor simply reduces the available carrier to noise and hence reduces the range possible. This is the main effect of mutual interference. An exception can occur when signals are so strong because of the close proximity of the antenna s, that they overwhelm a receiver. Bluetooth frequency rate is chosen to be 1600 hops per second with a 625 us dwell time per hop. The minimum dual time of 625 us corresponds to a single time slot. Part of this hop timing is taken up by the guard time 220 us allowing the hardware based frequency synthesizer time to settle. The transmission channel is derived from the time slots, spread over 79 or 23 frequencies. The frequency hoping scheme uses time division multiplexing (TDMA), as illustrated in the figure, where the frequency step n=1MHz. 2.6 Piconets A piconet is formed by two or more devices discover each other and begin to communicate. A piconet can have up to eight devices, with one device acting as a master and the rest acting as slsaves. The first device initiates transmission becomes the master, although the specification provides for a master and slave unit to exchange roles. A specific frequency-hopping sequence is used by all devices within each piconet. The figure shows the simplest example of a piconet. In the figure, a cell phone is downloading the address book and telephone number information to the users laptop. In this example the laptop acts as the master. The application software running on the laptop contacts the cell phone when it is within range, and requests that it synchronize its database with the one stored on the laptop. As stated earlier a single piconet can have up to eight devices. The reason for this limit is simple: The address is only three bit long. This means that in binary only the value of 0 7 can be stored in the address field. The master has no address but zero is reserved for broadcast messages; so the only addresses remaining for use by slaves are 1 7. However, a device can participate in two different piconets called a scatternet. The figure shows an example of a larger piconet, in which one master controls multiple slaves in a piconet. You can see that its possible to link various devices in a piconet. You can download digital images from your digital camera to the laptop, use more than one Bluetooth-enabled cell phone to place voice calls and even contact a personal digital assistant PDA to the laptop to exchange information. Another interesting thing to note in this figure is that you can also use a single connection to the internet without having to have a direct cable connection to the modem or broadband connection. 2.7 Scatternets A device can be master of only one piconet. The device can, at the same time, also be a slave in another piconet that is within range. A slave can also participate in two different piconets that are within its range. However, because the master device determines the hoping pattern used for a piconet, a device cannot be a master of more than one piconet. An example of a simple scatternet is shown in figure. In this figure, a laptop computer communicates with devices in both piconets. Note that the laptop is a slave in both piconets. It is possible, however, for the laptop to be a master in one piconet and a slave in another (as shown in the figure). When a device is member of two piconets it keeps track of both frequency-hoping patterns and occasionally listens in on the correct frequency on each of the two piconerts so that it can stay in touch with both piconets. A master device transmits a packet to its slaves occasionally to maintain the link, base band on negotiations between the master and its slave devices. Thus, a device that is a member of two piconets must listen for these transmissions (or make them if its the master in one piconet) within the time frame negotiated for each of the piconets of which it is member. The above explanation can be understand better with the below figure. Bluetooth transmitter consists of CODE MAPING PFD BALUN AMPLIFIERS AMPLIFIER DETECTOR CHARGE PUMP T/R SWITCH PFD/CP CAP ARRAY 3. Advantages and Disadvantages of Bluetooth The main advantage of Bluetooth is its compact form and portability. This technology can be manufactured cheap and can be integrated to micro-levels easily. Bluetooth signals are very resistant to weather conditions and can often operate where other technologies may fail. Despite its short range the technology can be very effective and cheap where long distance coverage is not required. In modern hardware Bluetooth is being used widely. Almost all platforms are benefiting from its cheap production such as cell phones, gaming consoles, computer peripheral devices etc. Even computers can achieve LAN connectivity using Bluetooth. Another great feature of this technology is its less power consumption. The only disadvantage of this technology is perhaps its short range and limited connections i.e. only up to eight devices can connect be connected simultaneously. 4. Conclusion The main aims of Bluetooth are to provide universal radio interference for ad hoc wireless connectivity at low cost, delivering modest speed (1-3Mbps) short range (1-100M) and low power consumption. Bluetooth is a very powerful tool. This technology has proven to be very cost effective and powerful. Over the years we have seen rapid enhancements in this technology. This technology has replaced the previously famous infrared technology which was dependent on line of sight connections. Through Bluetooth one can achieve an effective data transfer rate and easier connectivity regardless the weather conditions. References 1. Kumar Bala C, Klien Paul, Thomson Tin, Thomson J. Timothy; Bluetooth application programming with Java applications 2. Iniewski Krzysztof; Wireless Technologies: Circuit, Systems, Devices 3. Miller Stewart S.; WiFi Security 4. Patrick David, Morrow Robert; Wireless network Co-Existence 5. Ganguly Madushree; Getting Started With Bluetooth 6. Kelly Jod, Schaub Keith B.; Production Testing of RF and System-on-Chip Devices for Wireless 7. Nicholas Randall K., Lekkas Panos C.; Wireless Security: Models, Threats and Solution 8. Golrnie Nada; Coexistance in Wireless Networks: Challenges and System Solutions 9. Prabhu C. S. R., Reddi Prathap A.; Bluetooth Technology and its Applications with Java and J2ME 10. Zolfaghari Ali Raza; Low-Power CMOS Design for Wireless Transceivers 11. Morrow Robert, Laroka James; Demystified: Operation and Use 12. Muller Scott; Upgrading and Repairing Networks 13. Hill Goff; The Cable and Telecommunication Professional References PSTN, IP

Going for the Look but Risking Discrimination Essay

In the society we all live in today, where outside beauty is emphasized more than inner beauty, businesses have realized how to utilize that view to their own benefit They have looked at trends and realized that it is profitable to hire those with outer beauty. However, since certain businesses are only hiring certain ethnicities in order to project that image, it has been questioned whether these businesses are discriminating. In the article, Going for the Look, but Risking Discrimination, it says that † hiring attractive people is not necessarily illegal, but discriminating on the basis of age, sex, and ethnicity is. The companies cannot help it that only certain types of people fit their marketing image and their hiring strategies are not exactly discrimination because they have nothing else against other people except that they aren’t selling material. Although it might be seen as discrimination in only hiring certain types of peoples, I agree with Cohen that it is a smart move to hire based on image because if is an effective marketing strategy. Image plays an important role in determining how much certain products can be sold. The differences in the prices of the clothes sold in for example, Walmart, and those of Nordstrom or Neiman Marcus is due to image. When you walk into places that look cheap and wear the clothes there, you do not feel all that glamorous. However, in designer stores, where all the models are what we call chic and all the products are in a fancy arrangement, everyone feels compelled to buy the product so that they can look like a million bucks. Also, chic models are featured in designer magazines such as Bazaar that give the impression to readers that if they have these certain items they can also be beautiful Because of this, Gucci,Louis Vuitton, and other brand items that are considered designer items can be sold at the price of thousands of dollars. This is beneficial for businesses because they can make a lot of money from items that do not take much to produce and also come from cheap labor probably. No one buys those bags because they are of particular good quality but just because the brand name tells others that you are â€Å"in† and that you are possibly rich. Looks are attractive to the eyes; that is human nature since it is the strongest sense and will not likely be subject to change. The first impression that someone always gets from another person is fbased on the way they look. Everyone basically has the same view on what is pretty and what is not and that view influences their decisions on what to buy. In a society where most people care about what they look like, it is essential for companies to portray an image that is attractive and makes the person want to look that certain way. Abercrombie and Fitch is an example of a store that excels at doing this. They hire buff guys and attractive white girls to portray a preppy, American style to be models and sellers. They also attract customers by appealing to another important human sense, smell; they spray the store with an intriguing perfume. When girls see good looking guys, they would want to walk into the store to check them out and the same for guys toward girls. This gives them an opportunity to also look at the clothes at the same time. This leads to increases in sales that generate profit and future profit. For the future profit, I mean that if many people go to a certain store, it would soon turn into a trend. Those that shop at the store would influence their friends to do so too. In some cases, businesses have to hire for image. If they do not do so, things become awkward and may not reflect a business’s culture. Since the United States is a diverse country with many ethnicities, this situation applies directly to this nation. Throuhout ths country, there are many restaurants that are designated to sell certain types of food such as Japanese, Chinese, Mexican, and many others. There are also areas that are designated to certain cultures such as Chinatown and Japantown. When customers walk in to those restaurants or areas, they immediately think that they should see people of a certain ethnicity working there. Also, the setup of the table and other decorations also seeks to portray a cultural image that influenced people’s views. Ths might seem stereotypical, but it has its practcalities. This cultural image gives the consumer an impression that the food made or the products sold are authentic, which is the whole reason that they visit those cultural places in the first place, which is to get a taste of other cultures. Cohen is correct in that hiring for image is essential for good business. It must be effective since all businesses pursue to do so. Hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. It also is an important aspect in attracting the teenager group which is a large portion of consumers; Teens are well known for wanting to have a good image due to peer pressure and to be popular at school. The claim that businesses are discriminating are unreasonable; they may only be hiring certain types of people , but that is uncontrollable in pursuing to satisfy their customers’ wants and needs. They are only trying to do what they think will generate the most profit. If most people ask themselves, they would rather choose a place with good looking people than without. However, although it is beneficial for companies, the question of whether is it moral is another question. Is it right to not give others a chance just because they are not attractive even if they have more experience? That’s a very deep question that I think is very debatable.

If winter comes can spring be far away Essay

The quotation referred to is the last line of shelley’s famous poem, â€Å"Ode to the West Wind†. In the poem, the poet identifies himself with West Wind, which, to him, is both the destroyer and the preserver. The poet has dead thoughts which he would like to be scattered by the West Wind like dead leaves. In place of these dead thoughts, he wants new and fresh thoughts to be born in him. As from an extinguished hearth, ashes and sparks are spread by the wind so the poet wants his message of hope to be delivered to the frustrated mankind. As winter is sure to be followed by spring, in the same way, dark and unhappy days of life are bound to be followed by a period of happiness and joy. Winter is the symbol of desolation and barrenness whereas spring stands for joyousness and fruitfulness. The quotation assumes significant application to the present state of affairs. The man today is passing through a period of miserable existence. The days of darkness and frustration constitute the life of man. The world today is collapsing into a helpless state of boredom. The weariness, fret and fever of life have made man to deduce, â€Å"where but to think is to be full of sorrow†. We are crumbling under the mounting pressure of defeatism and self-frustration. Today various factors of life have made man morbidly tired of himself. In the midst of intellectual, moral and spiritual bankruptcy, the forces of optimism though bleak, appear to be the only sustaining force. We in our frustration are made to think that life is not entirely devoid of joy and happiness. It is wrong on our part to lose faith in the ultimate goodness of things. We must realize that in the course of life good and evil days follow in succession. Each follows the other as night follows the day. Indeed, it is human nature to welcome joys and condemn sorrows. But we must bear sufferings with patience and fortitude in the hope that as spring follows winter, joy will follow sorrow. To be able to be the streak of silver lining that edges the threatening clouds of despair is the prerogative of only a few. Most of us only concern ourselves with the present and blink at future. Our vision is circumscribed by the difficulties and problems which confront us. The limits of the immediate cripple us. We wish but dare not hope. We work but dare not expect. We are apologists in anticipation and defeatist in our performance. The buoyant spirit of hope and happiness is lacking in us. It is essential that we cultivate the spirit of hopefulness. Optimism is the attitude of life which must be formed. An optimistic attitude is the healthy sign of life and struggle. It makes us self- reliant and grant fixity of purpose. It infuses a new spirit in our timid hearts and injects a vitalizing energy in our veins. Instead of being mere puppets in the hands of chance, faded notions and sordid illusions, it makes us persons of indomitable will and, lofty aspirations. It takes away passivity and grants pertinacity of efforts. It teaches fortitude, patience and perservance. It is rightly said, â€Å"Practice begets facility† therefore, it is better to wear out than to rust out in inactivity. Victor Hugo rightly said, â€Å"People do not lack strength, they lack will†.